How to grow your small business using Semrush local marketing solutions: A Complete Guide

Growing a small business can be challenging. The fierce competition, and standing out in the local market are essential. That’s where Semrush Local comes into play.

This article will guide you on how to grow your small business locally by leveraging Semrush’s powerful tools and solutions effectively.

Whether you are a small business owner or entrepreneur, you’ll find useful insights to grow your small business locally.

Before diving into the details, let’s first understand what local marketing is and why it is significant for small businesses.

What is Local Marketing?

Local marketing is a marketing strategy that focuses on reaching customers and consumers within a specific area around a business’s physical location(s).

The Importance Of Local Marketing For Small Businesses

Local marketing plays a vital role in the success of small businesses, especially in today’s digital age. By focusing on targeted strategies, businesses can grow their online presence, attract relevant customers, and boost revenue.

Here are some reasons why local marketing matters:

• Get Found Online: Many people search online for local businesses. Good local marketing helps your business show up in these searches.
• Build Trust: When people see your business online with good reviews and accurate information, they are more likely to trust and choose you.
• Stay Competitive: If your competitors are doing local marketing and you are not, you might lose customers to them.

What Is Semrush Local?

Semrush Local is a detected suite of tools from Semrush that helps businesses grow and gain loyal customers with less effort.

The Semrush Local toolkit offers a variety of tools and data to attract more clients, alongside core Semrush tools that support all your marketing efforts.

How to grow your small business with Semrush?

While Semrush offers over 55 tools for improving online visibility, we will specifically focus on certain tools and solutions you should consider for the local marketing of your small business.

These tools and solutions from Semrush can serve in different stages such as competitive research, SEO, local marketing, content marketing, and more.

1. Domain Overview: Analyzing Performance and Competitor Insights

The Domain Overview tool from Semrush is a valuable resource for Competitive Research. It provides a comprehensive view of a domain’s online visibility, allowing you to assess the estimated paid and organic traffic, as well as the number of backlinks.

The domain overview tool gives instant analysis of a website’s organic position, keyword intent, and advertising keywords.

this valuable data will help you in marketing for small businesses by better understanding your competitors.

2. Keyword Magic Tool: Identifying high-value Keywords

This incredibly powerful tool on Semrush is designed for Keyword Research. It helps you discover profitable and popular keywords for your small business that are easy to rank for.

The tool provides all the necessary metrics to identify potential keywords, including volume, keyword difficulty, search intent, and more.

Recently, Semrush has introduced AI-powered features that enable you to access personalized data.

By simply entering your domain name, the tool will generate domain-based keywords and provide a Personal Keyword Difficulty metric.

3. Listing Management: Managing and Optimizing Business Listings

The Listing Management tool from Semrush is a powerful tool, especially for local SEO. It allows you to distribute, check, and update your important business information, such as your business name, phone number, and website, across authoritative directories.

This can help you keep your business listing up-to-date and make it easier for your customers to find and contact you.

The Listing Management tool ensures your business achieves maximum visibility across various platforms.

Additionally, it provides detailed reports on the performance of your listings, helping you track and improve your online presence effectively.

4. Review Management: Monitoring and Managing Online Reviews

Another essential tool in Semrush’s Local SEO toolkit is the Review Management tool. This tool allows you to monitor and manage your business’s reputation across various directories.

With the Review Management tool, you can view all reviews related to your listings, providing a comprehensive understanding of customer feedback.

Additionally, the AI Auto-Reply feature enables you to respond to reviews efficiently, helping you engage with customers promptly.

This tool is invaluable for small businesses, as it streamlines the process of managing reviews while supporting your overall marketing efforts

5. Map Rank Tracker: Tracking Local Search Rankings on Map

The Map Rank Tracker helps small businesses monitor their rankings on Google Maps and assess how well they perform in specific areas for targeted keywords.

By using this tool, you can create campaigns to gather competitive insights and measure your progress over time.

This tool is especially beneficial for small businesses, enabling you to stay at the top of Google Maps results, attract more leads, and boost sales.

6. On-page SEO checker: Optimizing Local Website Pages for SEO

Optimizing your web pages for SEO is crucial for effective local marketing for small businesses. The On-Page SEO Checker from Semrush simplifies this process by providing a list of ideas and recommendations based on competitive analysis.

This structured list helps you improve your page rankings, which leads to enhanced visibility on Google and increased traffic to your site.

7. Position Tracking: Tracking Local Search Performance and Analytics

Position tracking, or SERP tracking, is an essential SEO tool that allows small businesses to monitor their website’s daily rankings for a custom set of target keywords.

With the Position Tracking tool, you can track and compare rankings across multiple locations and devices.

Additionally, you can obtain feature snippet reports to identify opportunities and monitor your rankings on various search engines such as Google, Bing, and Baidu.

8. Site audit: Conducting Comprehensive Local SEO Audits

It’s never too late to talk about Site Audit, the powerful Semrush crawler that analyzes your site’s health and provides a comprehensive list of issues you should fix to improve your website’s visibility.

The Site Audit tool performs over 140 checks for various SEO issues, including technical problems, duplicated content, broken links, and more. It can crawl both desktop and mobile versions of your site.

No matter how many pages your site has, Semrush’s Website Audit tool can crawl up to 100,000 pages, making it an invaluable resource for small businesses.

9. ContentShake AI: Generating High-Ranking Content 12x Faster

Creating content for your small business has never been easier, thanks to AI tools. Semrush’s ContentShake AI content writing tool is a standout addition to their content marketing toolkit.

ContentShake AI combines Semrush’s SEO data with advanced AI to generate unique, SEO-optimized content, including articles and social media posts.

This AI content generator offers ideas based on your target keywords and provides suggestions to enhance your content’s SEO, readability, and overall quality.

Learn more about ContentShake AI

10. Semrush Social: Engaging with the Local Community

The Social Media Toolkit from Semrush provides a comprehensive set of tools to schedule, post, and track your performance across all major social platforms.

It also allows you to benchmark your progress against competitors and engage with your audience more efficiently.

Previously, Semrush Social was included for free within Semrush plans, but it is now available for an additional $29.99 per month.

Semrush & Semrush Local Pricing

While you can create a free Semrush account and start using its tools with certain limits, Semrush offers three pricing plans: Pro at $129.95/month, Guru at $249.95/month, and Business at $499.95/month, as shown in the image below.

Semrush also offers a 7-day free trial to experience premium features at no cost.

It is important to note that Semrush Local Solutions Toolkit, which includes tools such as Listing Management, Map Rank Tracker, and Review Management, can be used for free with some limitations.

To unlock more advanced features, you can upgrade to the Basic plan for $20/month or the Premium plan for $40/month, which includes access to the Heatmap for a more detailed look at your local positioning.

Optimization Tips for Small Businesses

Optimizing your small business with Semrush tools and solutions is simple and effective. Here are some actionable and easy-to-follow tips:

1. Connect Google Analytics and Google Search Console Link Semrush with Google Analytics and Google Search Console to understand your website’s performance better. Use this data to improve your SEO strategy and track progress.
2. Optimize Your Google My Business Profile Keep your Google My Business (GMB) listing updated and encourage positive reviews. This boosts your local visibility and reputation.
3. Perform Regular Site Audits Use Semrush’s Site Audit tool to fix technical issues on your site. This improves user experience and helps you rank higher on search engines.
4. Use Local Keywords Include local keywords in your content and headings to attract local customers. Semrush’s Keyword Magic Tool helps find the right keywords.
5. Create High-Quality Content Write engaging content that resonates with your audience. Use the ContentShake AI app for ideas and optimization.
6. Monitor Your Competitors Keep an eye on competitors using Semrush’s tools. Learn from their strategies to improve your own marketing approach.
7. Track and Improve Local Citations Ensure your business is listed correctly on local directories. Use Semrush’s Listing Management tool for consistent and accurate citations.

By following these simple steps, you can boost your online presence, attract new customers, save time & money, and get ahead of competitors.

Conclusion

In conclusion, local marketing is important for small businesses in the digital world. Using Semrush can help businesses improve their online presence, connect with local customers, and make smarter marketing decisions.

Using Semrush in local marketing helps small businesses attract new customers, save time and money, and get ahead of competitors.