Best Email Marketing Software for 2024

Email marketing is one of the most powerful ways to promote your business. The value of email comes in its ability to build relationships with consumers and, as a result, increase brand loyalty. however, It is essential to choose the correct email marketing software.

This blog post looks at the best email marketing software on the market today. You’ll find something to meet your needs, whether you’re a small business owner or a marketing specialist.

1. ActiveCampaign

ActiveCampaign is a powerful automation platform that will help you connect and engage with your customers. With ActiveCampaign, you can create attractive email campaigns, automate your marketing tasks, and track your results.

The software offers a wide range of features and tools to help businesses of all sizes. By using ActiveCampaign, you can not only enhance your customer engagement but also streamline your marketing processes to save time and effort.

In addition to this, ActiveCampaign also provides tools that can save you time and increase productivity. Automated messages, lead scoring and other workflows can be configured to send the right message at the right time to the right person.

Key Features

• Marketing Automation
• Email Templates
• Landing pages
• Send newsletters
• Managed email delivery
• App integrations
• And More!

Pricing

The platform offers a variety of pricing plans to fit the needs of any business. And here are the ActiveCampaign Pricing plans for 1000 Contacts.

• Lite: $29/month
• Plus: $24/month
• Professional: $149/month

Of course, these plans arrive with the features you need, such as marketing automation, unlimited email sending, drag & drop email builder, and more.

2. Constant Contact

Best email marketing services are a dime a dozen, but Constant Contact is our top-recommended service. It’s easy to use and doesn’t require much technical know-how to get set up and running, making it a good choice for small businesses on a budget.

The user interface is simple, the customer support is top-notch, and it offers many tools to help you get the most out of your email lists.

Constant Contact is an excellent affordable option if you want to make email marketing a regular part of your business’s solutions.

Key Features

• Easy to use: It makes creating and sending email marketing campaigns simple.
• Pre-designed templates: Keep sending messages that look great.
• Comprehensive email marketing: Send email campaigns, manage lists, and create professional-looking email newsletters that convert.
• Analyze results like a pro: Easy-to-read reports track your marketing success in real time.
• Integrations: Connect your tech by integrating your favorite apps.

Pricing

• Core: $9.99/month
• Plus: $45/month

3. Brevo

Brevo Formaly (Sendinblue) is a powerful and easy-to-use email marketing solution that bloggers, marketers, and small businesses can use to create and send beautiful email campaigns that engage and convert their audience.

With Brevo, you can create and send email campaigns in minutes without previous experience or design skills.

You can also use Brevo’s comprehensive range of templates to create beautiful, mobile-responsive email campaigns that look great on any device. And best of all, it’s affordable, with plans starting at just $25/month. So if you’re looking for an easy-to-use email marketing platform, it is the perfect choice for your small business. 

 Key features

• Unlimited contacts & details
• Email Campaigns
• Mobile-friendly email designer
• Marketing automation
• Real-time reporting
• Customer support

Pricing

Brevo has a variety of plans to suit all needs. The prices start at $25/month for the Lite plan, which includes all of the basic features. For advanced features, you can upgrade to the premium plan for $65/month. And for the ultimate email marketing experience, you can sign up for the enterprise plan.

4. AWeber

Aweber Email marketing software is one of the most cost-effective to reach out to your audience and create a relationship with them. Aweber makes it simple to build and send attractive emails that generate results.

Aweber allows you to create a list of subscribers, split them into groups, and send targeted emails to each group. You may also track your results to see how your email marketing campaign is doing.

AWeber is a user-friendly email marketing platform for beginners. Even if you have yet to gain experience, the drag-and-drop editor will allow you to create attractive templates for your emails and newsletters in only a few minutes. No coding knowledge is required.

Aweber is an excellent email marketing service for a variety of reasons. It includes several tools that may help you create efficient and engaging emails. Aweber also makes it simple to manage your subscribers and track your performance. Finally, the business provides excellent customer support that is always ready to help you with any issues or concerns you may have.

Key Features

• Create and send newsletters
• Email automation
• Drag-and-drop email builder
• Ready-made templates
• Create Landing pages
• Integrations with many tools
• 24/7 Live Support

Pricing

Aweber has two plans. The first is free and allows you to have 500 email subscribers, one landing page, a drag-and-drop builder, and more.

The Pro plan starts at $16.15 and has everything in the free plan. You can also send unlimited emails, remove the Aweber branding, and more.

5. Convertkit

Convertkit is The preferred email marketing software for bloggers and creators. It’s easy to use and provides all the features that bloggers and creators need to build their email lists. With Convertkit, you can easily create beautiful email newsletters, landing pages, signup forms, and integrations with many apps like Shopify.

You can also segment your audience and create custom automation sequences to deliver the right message to the right people at the right time.

Convertkit is one of the best email marketing services because it is made to help you increase your subscriber base and build strong connections with them.

Key Features

• Easy to use
• Automation sequences
• Unlimited landing page
• Landing page templates
• Sell digital products
• Third-party integrations

Pricing

• Free: $0
• Creator: $15/month
• Creator Pro: $29/month

6. HubSpot

HubSpot email marketing platform is an excellent choice for marketers and small businesses. the platform provides all the email marketing tools and features you need to help you create and manage effective email marketing campaigns.

With HubSpot, users can seamlessly create and send highly customized emails, utilizing the drag-and-drop email builder to design professional-looking emails without needing any design or coding skills.

HubSpot stands out for its deep integration with its broader CRM platform, allowing for highly targeted emails based on detailed contact records kept within HubSpot. This makes it an ideal choice for businesses looking to nurture leads and engage their audience in a more meaningful way.

Key Features

• Drag-and-Drop Editor
• Personalization
• Extensive Template Library
• AI Assistance
• Integration

Pricing

• Free
• Starter: $20/month
• Professional: $890/month
• Enterprise: $3600/month

7. Mailer Lite

MailerLite is a fast and scalable email marketing platform that enables individuals, and small businesses to create effective campaigns, build landing pages, and track performance. And it offers a 30-day free trial to try the platform.

Mailerlite has a free plan with 1,000 subscribers and up to 12,000 emails sent per month at no cost – more than enough for most new business needs. Including this plan, users can design their emails using the drag-and-drop editor or use ready-made templates.

Key Features

• Email automation builder
• Drag & drop editor
• Landing pages
• Sign-up & popups forms
• Email verifier
• Unlimited audiences

Pricing

• Free:$0
• Growing business: $10/month
• Advanced: $21/month

8. GetResponse

GetResponse is an all-in-one marketing solution for any business. The platform offers great features that are ideal for both beginners and professionals, including the website builder, which allows you to build your website without coding knowledge and using the power of AI.

The email marketing software allows you to create newsletters, automation emails, autoresponders, and many more email marketing benefits to manage your contacts.

In addition, the GetResponse landing page creator allows you to create an unlimited number of landing pages from scratch or choose from GetResponse ready-made templates to attract new customers and generate more leads.

Key Features

• Email marketing
• Website Builder
• Landing pages
• Sign up forms
• Template library
• 24/7 Customer support

Pricing

GetResponse offers four plans to choose from, The first is a free plan for 500 contacts, followed by an email marketing plan starting at ($16.15/month) for 1,000 contacts.

What is email marketing software?

Email marketing software allows businesses to send and manage email communications. It can be used to build and send newsletters, promotional emails, and other types of email content.

Email marketing software often provides features for managing subscriber lists, creating email templates, and tracking the performance of email campaigns.

How to choose the best email marketing software?

When choosing the best email marketing software for your business, there are a few factors to consider. First, you need to determine what features you require to help you reach your marketing objectives, which may include the following:

• Easy to use
• Easy Automation
• Template library
• A/B testing
• HTML Editing
• Customer service

Second, you should know how much it costs. The cost of email marketing software can range from free to several dollars per month. Choose something within your budget.

What is the best free email marketing software?

Most email marketing services offer a free plan with limited features for starters. Based on my research Brevo is the best free email marketing software because its free plan includes unlimited contacts, marketing automation, and other great features.